In today’s competitive market, innovation and user experience are crucial factors for revenue growth. However, achieving these goals can be challenging, especially when organizations rely on gut feelings rather than insight-driven decision-making.
In this session, we will explore the benefits of an insight-driven approach to product design, including how it can improve user experience, minimize waste in development, drive new feature development, and product growth. This approach involves collecting and analyzing all types of insights throughout various stages of product life cycle to make decisions based on them. We will share our experience and showcase one of our custom-built product analytics solutions for digital customer acquisition.
